45 years ago, General Mills made a conscious decision to invest in serious contemporary art as a way to liven up its blockish new Minnesota headquarters. “Today, in an era of corporate cutbacks and pressures to increase employee productivity, sales and profits, General Mills is a holdout in emphasizing the importance of art in its corporate culture. The company displays original art and limited edition prints throughout its headquarters, and encourages employees with offices to choose pieces they like for display in their workspace. General Mills even has a full-time curator to oversee acquisitions, sales and care of the collection.”