Big, Bigger, Biggest – Where Does It End?

Ever since Frank Gehry’s widely-hailed Bilbao museum opened, architects around the world have faced unprecedented expectations as to what their designs can do, not just for an organization or a neighborhood, but for an entire city. But how much has the “wow” factor actually hurt the practice of serious architecture, and is the movement towards buildings-as-tourist-attractions and architectural star power a sign of growing public interest, or merely the end product of a celebrity-obsessed culture?