With the campaign by the American recording industry to eradicate online music piracy through lawsuits against the pirates having a demonstrable chilling effect on sites which enable illegal file-trading, the British Phonographic Industry is saying it will soon begin a similar campaign of its own. As industry-backed download sites such as Apple’s iTunes begin to gain market share, the record companies have more interest than ever before in wiping out the myriad no-pay alternatives, or at least steering the bulk of music consumers away from them.