“The budget for an over-the-top Hollywood premiere rarely goes above $750,000. But when the same event is thrown 6,000 miles away, the economics are turned upside-down. When Sofia Coppola traveled to Cannes last year to introduce ‘Marie Antoinette,’ the tab ran more than $42,000 — just for the filmmaker’s hair and makeup stylists. Travel to the south of France is costly enough, but the meter really starts spinning once you land.”