“The outcry over promotional fees is nothing new. Every year Waterstone’s or one of the other chains offers its promotional ‘packages’, and an outraged publisher leaks them to the press. Dark talk of “bungs” ensues. That is a caricature. Booksellers will not promote any old book simply because the publisher will pay: they cannot afford to take up space with duff titles during the most important selling season of the year. They select. Nevertheless, what they select under these conditions is predictable.”