A Spec Tower For $2 Billion

JPMorgan will build a $2 billion tower at the World Trade Center site. But “it is utterly mystifying that a sophisticated bank with $1.35 trillion in assets would house its valuable traders in the kind of spec box that companies dump call centers into. WTC 5 could have expressed the entrepreneurial energy of the bank by making an evocative statement of those trading floors or by highlighting the gutsy engineering that will be needed to hang them in the air. The bank could have thrillingly engaged the cityscape that has nurtured its success.”