The Book Club Problem

It’s choosing a book. “Time-deprived women — and a few men — are making room for book clubs, a trend that took off in 1996 when Oprah Winfrey launched her club with Jacquelyn Mitchard’s “The Deep End of the Ocean.” But members often find it difficult to choose a book. Avid readers have plowed through the obvious choices. Some crave juicy reads, while others want to tackle classics. As a result, members may join a book club in hopes of diversifying their library and instead find the club taking a safe route.”