It never fails. Summer comes, business falls in London’s West End, and critics trot out the death notices. “Only one in five West End productions recoup their investment, but like any business venture, commercial theatre is about taking risks. Perhaps West End producers need to be bolder rather than trying to play it safe and trying to attract a dwindling middle-aged M25 audience who baulk at coming into a dirty and potentially dangerous West End and rising ticket prices.”