On America’s Interstates, replacing signs lettered in traditional Highway Gothic with those written in Clearview type “is a slow, almost imperceptible process. But eventually the entire country could be looking at Clearview.” The font’s designers “set out to fix a problem with a highway font, and their solution — more than a decade in the making — may end up changing a lot more than just the view from the dashboard. … Fonts are image, and image is modern America.”