Tending Mid-Level Donors (Or: Turning $500 Into $100K)

“Although it’s the million-dollar donations that get headlines, cultural institutions in fact draw a significant proportion of their support from large networks of mid-level donors, whom the institutions reward with perks, such as preferential seating and access to artists, and carefully nurture as they, ideally, move up the ladder to higher levels of giving. A look at so-called patron programs around town offers insight into the sophisticated art of fund raising and donor cultivation.”