“The once untouchable Alps are being turned into a huge and haughty playground for the rich, featuring luxury tower blocks, pyramids, and revolving hotels, as Switzerland’s cantons seek to produce ever bigger and better tourist attractions in a bid to outdo each other. Already home to the highest cable car in Europe, the smaller neighbour to the Matterhorn is soon to be topped with a 117 metre steel and glass pyramid which will take it to a height of 4,000 metres.”