“The ingenious idea of a Shakespeare tube map sponsored by the Royal Shakespeare Company, and advertising its activities on T-shirts, bags and mugs, has its dangers. I have horrible visions of Japanese visitors, the world their Oyster, taking it seriously and triumphantly working out that they have reached Tottenham Court Road when they see a sign for Hotspur, and Baker Street when they are at Titus Andronicus station. And wouldn’t they be puzzled not to find Lear or Antony at the end of a line?”