The New, Hip NPR? Don’t Hold Your Breath.

National Public Radio is no one’s idea of a cutting edge broadcaster, but in recent years, the network has been making a distinct push to draw in listeners younger than the baby boomers who make up the vast majority of its audience. A new morning show launched this week along those lines, but it may be a tough sell to get stations to carry it, and younger listeners are unlikely to give it a long time to find its stride.