RBC Gets On Board With TIFF In A Big Way

The Royal Bank of Canada will contribute CAN$11m to the Toronto International Film Festival over a ten-year period. “Certainly the deal is a breakthrough, but the cineastes still have a long way to go before they can declare victory. Even with this mega gift, TIFF’s $196 million campaign (which includes operating costs and an endowment fund) is at least $40 million short of its target.”