Online Game Company Lets Customers Elect Reps To Confront It

Corporations of all sorts have long used focus groups and surveys to find out what their customers are thinking. With the Council of Stellar Management, CCP has taken that idea an unlikely step further: allowing its customers, the Eve players, to elect their own representatives to express concerns and suggestions directly to the company. CCP then flew the nine players here at its expense to wield the brickbats. The company plans to repeat the exercise every six months.