Britain’s Sun tabloid offered tickets to Covent Garden to its readers. “On paper, the initiative appears to have worked. Covent Garden confirmed to me that all 2,226 seats for the first night of Don Giovanni, with Simon Keenlyside as the bare-chested Don and Marina Poplavskaya as vengeful Donna Anna, were sold to people who bought the Sun on July 30. Rumor has it that not all of them are regular Sun readers.”