Getting Serious In The West End (A Serious Play In A Sea Of Musicals)

“How, in a commercial theatre culture that is increasingly reliant on musicals, do you get your adaptation into the West End and convince your target audiences that Shaftesbury Avenue – a thoroughfare that often, theatrically speaking, could be called the Street of Shame – is now the coolest of drags where it’s worth braving the civic squalor for bold experimentation?”