A Netflix Of Books (But Isn’t It Already Called A Library?

“Readers order books online and receive them through the mail. They can choose among plans that would allow them to receive from three to 11 books at a time. These books can be kept for as long as the reader likes with no late fees. When finished with at least two books, the reader sends them back to BookSwim in a pre-paid return bag that comes with every shipment.”