“While US and Canadian movie-goers spent $US9.78billion ($13.7 billion) on tickets last year, Hollywood revenue from the rest of the world eclipsed that figure, jumping to a record $US9.9 billion. That represents a 4percent increase over 2007 and means in the past two years foreign box office receipts have grown by a healthy 15percent. The result is that Hollywood is now forced to consider what the rest of the world wants to see.”