The Star Factor – What Hollywood Stars Mean To The West End

“Just this week, Richard Pulford, chief executive of the Society of London Theatre, credited big stars with bringing bigger business to the West End last year. So, what do we actors think? Truth be told, stars are almost essential nowadays in Theatreland, be they home-grown or imported. Stick a movie star or a modish comedian on the poster and you can quadruple your advance receipts in a trice.”