Pinched By The Recession? Offer Your Head As A ‘Cranial Billboard’

Air New Zealand is the latest of several companies to advertise using temporary tattoos on willing participants’ bodies. “For shaving their noggins and displaying the ad copy [on their bald heads] for two weeks in November, they received either a round-trip ticket to New Zealand (worth about $1,200) or $777 in cash (an allusion to the Boeing 777, a model in the airline’s fleet).”