Michael Kaiser, president of the John F. Kennedy Center for the Performing Arts, talks about his Arts in Crisis initiative, now under way: “‘When there are economic challenges, the first things that staffs and boards cut are programming and marketing, and that’s the worst thing you can do,’ he says. ‘You’re guaranteeing yourself you’ll have less revenue next year, and that’s how sick organizations get really sick. That’s why I’m so nervous right now and why I’m doing this.'”