“We live at that moment in history when someone who has made a lot of money in the ad biz refers to fortune cookies as ‘a new marketing medium’ and ‘one of the last branding frontiers.’ And he is completely serious. His name is Mark Hughes. He is the CEO of Buzz Marketing, a firm specializing in that most desirable and elusive form of publicity – word-of-mouth, people talking to one another about your product. In a word, buzz.”