Why Movies Are Thriving: We’re Seeing Summer Crop Now

“Hollywood is heading toward its first $10 billion year at the box office, scoring with moviegoers during the recession by pulling films from the crowded summer schedule and releasing them in theaters earlier. … The result is the fastest growth since 2002, according to Box Office Mojo, which puts this year’s gain at 14 percent.” The results “are convincing studios the first quarter has more revenue potential, and may explain why ticket sales are increasing when U.S. joblessness is at a 25- year high.”