“It’s not every day that a hot Hollywood star takes a detour off Sunset Boulevard and into avant-garde art territory. We expect that sort of thing from moody European actors, not from publicist-groomed studio chattel. […] Now it turns out Franco has also carved out a side career in experimental video art. Earlier this month at MoMA in New York, the artist known as Carter presented his latest work, a 63-minute piece titled Erased James Franco.“