A Backlash Against Hip?

“Just what is hip has become nebulous in a digital age of microtrends, when a cultural blip goes from underground to overexposed in one season. Likewise, the original concept of hip as something outside the purview of the mainstream has been replaced by the hipstream: mainstream cool packaged by corporate marketing departments. The inevitable backlash — not against the bohemian veritas but the sycophantic consumer of cool — is well underway.”