The Hidden Brain: Why Some People Believe Lies Even After Seeing Evidence of the Truth

Think of the mind as an environment – a savannah or ice cap – and new information as an animal. “If our minds offer savannah, lions thrive and polar bears die. If we have arctic chills, the polar bears live and the lions die.” Showing evidence that contradicts a deeply-held belief is “like setting a lion down on a polar icecap and expecting it to drive the polar bears into extinction.”