We are living in a world increasingly focused on aesthetics. “We are demanding and creating an enticing, stimulating, diverse, and beautiful world. We want our vacuum cleaners and mobile phones to sparkle, our bathroom faucets and desk accessories to express our personalities. We expect every strip mall and city block to offer designer coffee, several different cuisines, a copy shop with do-it-yourself graphics workstations and a nail salon for manicures on demand. We demand trees in our parking lots, peaked roofs and decorative facades on our supermarkets, auto dealerships as swoopy and stylish as the cars they sell.”