What You Get For $100 Mil In Hollywood These Days: Average

“The cost of making a movie at a major Hollywood studio rose 9 per cent last year to an average $64-million. Add to that the average $39-million spent on TV commercials, print ads and other promotions, and you’ve got a per-film total of $103-million, the first time in history that an average movie’s costs — the ordinary, the median, the norm! — top $100-mil. I reiterate, these are now our average films.”