Hirst, like Kinkade, “has been criticized for his determined profit-seeking, for inflated prices, for using assistants to produce his work, even for a general lack of originality … But Hirst is seen as a conceptualist – his art is these brilliant money-making ideas themselves. Why don’t we see Kinkade in a similar light? What Kinkade was selling was also ideas: a mythical America, a pink-dawned, Christian cartoonscape of flowers, waterfalls and Disneyland.”