The Job: Making Goodwill Cool (Time To Call In Some Architects)

“There’s a lot of talk right now about values-driven design and what it can do to make the world a better place. Most of those conversations center on the green building trend; architects are leading the eco-revolution, creating smart homes and advanced public spaces that are energy-efficient and Earth-friendly. But conscientious design doesn’t have to be high-tech like that. In fact, many of the most worthy projects are positively pre-tech, recycling old materials and ideas into something fresh. They can take us higher as well.”