Broadway’s Annual Traffic Jam – Does It Make Any Sense?

“Every year, shows that might otherwise have had a chance to run end up folding early because they get lost in the shuffle; the downside of relying on Tony nominations as a primary marketing tool is that if a show doesn’t get a few nods, it’s time to pull the plug. But shows need time to develop an audience, and that comes — sorry, critics — primarily from good word of mouth.”