“In the past few years, the brain has lost its influence; fMRI hucksters are on the run. I don’t mean to say that neuroscientists have given up–their field of study is as vibrant as it’s ever been, and it still exerts a massive influence on research funding. But as a cultural force–one capable of duping journalists and making money for “slick neuroentrepreneurs”–the brain is almost cooked.”