The Edinburgh Fringe Festival is starting a new award, worth several thousand pounds, to pay for winning performers to take their show to a major New York theatre. After ticket sales increased by a record 10 per cent last year, the Fringe sees further opportunities to draw both American performers and audiences to the biggest arts festival in the world. It is also keen to offer a chance for performers from Britain, Europe, or even the United States to get their big break in New York.”