Arts groups are rethinking what goes in their program books. “As arts groups fight to maintain and renew their audiences, they’ve realized that any opportunity to capture the viewer’s interest and engage them must be fully exploited. Lincoln Center for the Performing Arts is taking the power of the printed word even further: It has entered into an agreement with the publishing house John Wiley & Sons to publish 15 co-branded books designed to bring attention to the performing arts.”