“Interviewing 806 young professional men and women in the U.S., U.K., Germany, Brazil, Turkey, Russia, China, and India, the report highlights three key topics. First, it defines a new global definition of creativity—combining originality, meaningfulness, and value—and the way that this manifests itself around the world. Second, it reveals a surprisingly lower degree of creative self-confidence in Europe and, in contrast, the creative optimism on display in markets that are currently growing economically. And third, it highlights the increasing importance of seeing creativity as a process to engage in collaboratively, rather than rely on a lone creative genius to dream up a solution.”