Our consumption of mass media is dropping off. Why? “It can’t be a coincidence that the five major pillars of the American media — movies, television, radio, recorded music and newspapers — are all suffering at the same time. And it isn’t. Something major has changed over the past year, as the availability of alternative sources of information and entertainment has finally reached critical mass. Newly empowered consumers are letting the producers, creators and managers of the nation’s creative and news content know that they are dissatisfied with the product they’re being peddled.”