Twelve Ways The Pandemic Will (Okay, Might) Change The Classical Music Business

“1. The old song ‘Rip it up and start again’ applies to sardine-seating business models not only for airlines but also theatres. …
5. International touring productions will be reimagined via boots-on-the-ground co-productions with locally sourced talent.
6. Audience sizes will be between 50-70% smaller, and multi-day performance runs will become the norm.” – Ludwig Van

Virtual Theatre Is Changing The Notion Of Theatre

Given social-distancing protocols that prohibit physical gatherings, theatre makers have responded creatively to the COVID-19 pandemic by turning to online, digital and lo-fi or “non-embodied” modes of performance that use radio and phone. This change in how to perform theatre has required a reconsideration of longstanding ideas of what it means to be a theatre audience member: How has access to theatre changed? What etiquette is expected? How have ideas of privacy and intimacy shifted? – The Conversation

Cord-Cutting Really Is Starting To Strangle Cable TV. So What Are The Cable Networks Doing?

“The decline of cable isn’t a new story, but what has started to take hold is a change in narrative inside the industry. Rather than try to prop up what they all know to be a decaying linear business, cable executives are instead focusing on their still-healthy intellectual properties and the brands behind them. Some of those cable brands are even aiming to carve out a space in the streaming world.” – Variety

In The Last Big Pandemic, New York’s Theaters Stayed Open (But It Wasn’t Business As Usual)

“Royal S. Copeland, the powerful health commissioner of New York City when the [1918] Spanish flu crept in, looked askance at pandemic responses elsewhere … [and] was philosophically disinclined to intrude much on ordinary life. He also didn’t want to freak people out.” So the shows went on, but Copeland instituted some major changes in how they did so — and kept the toll in the city relatively low. – The New York Times