This Theater Slashed Ticket Prices To Increase And Diversify Its Audiences – ‘What Happened Next Was A Revelation’

In 2005, Signature Theatre, an off-Broadway house on far West 42nd Street, “did a very hard-to-do thing. They convinced a big corporation, Time Warner, to hand the theater $500,000 to try to chip away at the price barrier. Before that grant, tickets to Signature’s shows had cost around $55. After the grant, they cost just $15.” (includes audio)

Do Readers Still Care Which Magazine Published The Story They Just Read?

“As the internet solidifies its role as a leading news source amid continued declines in print, news organization homepages are losing traction. Magazine stories are increasingly unmoored from the outlets that published them, and from the brands that once all but guaranteed their legitimacy. In the US, more than 60 percent of social media users now access news through platforms like Facebook and Twitter, and news organizations harvest nearly half their traffic from social media.”