Is social media communication, marketing, art, or all three?… The perils of market research when it drives your art… The latest front on artists’ war on cell phone use… How NPR discovered a ton of information about its listeners… How the internet is changing our perceptions of the world.
Category: AUDIENCE
This Bookstore Will Serve You An Espresso While You Wait Five Minutes For Your Printed-To-Order Book
“The pronounced stock shortage inside the Librairie des Puf” – that’s for Presses universitaires de France – “is not the result of an ordering mistake, but the heart of the shop’s business model.”
Taking Performance Outdoors Makes A Big Difference In Audience
“Outdoor arts achieves what the rest of the arts sector and theatre aspires to but seldom delivers: an audience that is representative of the population as a whole. Not only that, but 97% rated their experience of outdoor arts as either very good or good.”
Social Media Can Power Art – But There Are Landmines Everywhere
“The relationship between art and social media is a tricky one. The former is about pushing boundaries; the latter, enforcing them — in the case of Instagram, in a literal square.”
Public Radio’s Big New Opportunities
“One person’s existential crisis is another’s opportunity; a period of expanding audiences, creative disruption, and greeting the future. From where I sit, at the helm of New York Public Radio, the news is overwhelmingly positive and the terrain is open for anyone bold enough to embrace what is undoubtedly radio’s next incarnation.”
More Art Museums Are Using Focus Groups In Planning Marketing And Programming – Is This A Good Idea?
“Museums are increasingly using the popular market research tool to gather input from the public and refine exhibitions and programmes. … [Yet] some feel that the use of focus groups to develop exhibitions – a practice pioneered by science and history museums – encourages institutions to act more like for-profit businesses than mission-driven entities.”
If You Want To Come To My Show, You’re Gonna Lock Your Phone In This Pouch, Say Artists
“The pouch might not look like the latest techno-bling out of Silicon Valley, but it’s become the go-to tool for a slew of artists - including Dave Chappelle, the Lumineers and Louis C.K. - trying to reclaim their live performances without going all Adele on their fans. … ‘Because people still feel they still have their baby in their arm, it’s a little bit clunky but it’s better than telling them to leave their phones in their cars or forbidding it.'”
Can Locking Our Phones In Pouches At Shows Really Save Us From Ourselves?
Tom Moon: “This is about artists setting the terms of engagement for a performance. Which is their right. We probably don’t think of it that way, in part because the Internet and smartphone technology has fundamentally altered the dynamic between artist and audience. Not just in terms of copyright abuses, which remain a huge problem, but also in terms of attention abuses. Which are more insidious, more accepted as part of the new digital lifestyle, and thus harder to control.”
Without Audra, ‘Shuffle Along’ Won’t Be Shuffling At All
“Shuffle Along, one of the most ambitious and anticipated musicals of the theater season just ended, will close next month, abruptly and unexpectedly … [The show] was apparently facing a sharp drop-off in ticket sales this summer, after its leading actress, Audra McDonald, is scheduled to begin a maternity leave.”
Christo’s Water Walk Is “Too” Popular, Has To Cut Back Hours
“Plans to keep “The Floating Piers” open day and night until July 3 have had to be shelved as it is being worn out faster than expected, local officials said.”