This Week in Audience, Unintended Consequences Edition

Some data about what we know about audience engagement in the UK. Is YouTube now a better bet for advertisers, and what does that mean for TV? SFMoMA’s brilliant new app gets closer to the ideal museum companion. What the Met Opera needs to do to attract more ticket buyers (and why that’s difficult to do). And Boaty McBoatface – a cautionary tale in crowdsourcing.

Even Europe’s Most August Theatre Is Joining The Cinemacasters

No less than the home of Molière, Racine, and Voltaire, the Comédie-Française will be transmitting its performances to moviegoers, beginning in October, with three productions presented in 300 cinemas in France, Belgium, and Switzerland. The broadcasts will subsequently be offered to the rest of the world in subtitled versions. (in French; Google Translate version here)