Some data about what we know about audience engagement in the UK. Is YouTube now a better bet for advertisers, and what does that mean for TV? SFMoMA’s brilliant new app gets closer to the ideal museum companion. What the Met Opera needs to do to attract more ticket buyers (and why that’s difficult to do). And Boaty McBoatface – a cautionary tale in crowdsourcing.
Category: AUDIENCE
An Artist Gets To Know His Neighbors With (Extremely) Site-Specific Art
“The portrait of Ms. Channing was hung in the mailroom, and a building-wide email was sent out. It brought about 50 replies from residents interested in setting up shoots. After they coordinated schedules, he photographed about 25.”
Comedy Has Adapted To Our (Not Entirely) New Media World
“The format once dominated by HBO and Comedy Central is being transformed by technology and setting off an explosion of stand-up shows. Netflix, which produced its first special in 2013 with Aziz Ansari, will put out at least 15 this year, in addition to shows acquired from outside producers”
The Met’s Box Office Numbers Are Grim. What’s Next?
“Mr. Gelb said that the Met planned surveys and focus groups and would open more dress rehearsals to students and work to expand educational offerings. He said that since the company’s softest sales came in winter, he was weighing a midwinter break.”
Filling A Performing Arts Center, Even A Sleek New One, Isn’t Always Easy
“Not everything has been a home run. Steingraber reckoned that of this season’s 48 shows, 10 didn’t quite deliver. Country music hasn’t been the draw he expected.”
Boaty McBoatface Is No More. UK Science Minister Goes In A Different Direction For A Name
Science Minister Jo Johnson said there were “more suitable” names. On Friday, days before Sir David turns 90, it was announced that the £200m vessel will be named after the world-renowned naturalist and broadcaster.
YouTube Says It’s Now Bigger Than All Of The Broadcast TV Networks
“The Google-owned video powerhouse said it now reaches more viewers on mobile alone in the target demo of 18-49 than any single television network — and in primetime, YouTube delivers more of that audience than the top 10 TV shows combined.”
SFMoMA’s Revolutionary New App Changes The Way You’ll Experience The Museum
“Codeveloped with a company called Detour, it uses your phone’s location-sensing tech to precisely triangulate your position in the museum based on a hi-res virtual map created for the museum by Apple. That way it knows exactly where you are and where you’re going—and adjusts its audio accordingly.”
English National Opera To Perform Outside London For First Time In 30 Years
A ten-performance run of the popular Jonathan Miller staging of The Mikado in Blackpool this summer is part of a program that will also take the company to three other venues in London while its home, the Coliseum, is rented out for musicals.
Even Europe’s Most August Theatre Is Joining The Cinemacasters
No less than the home of Molière, Racine, and Voltaire, the Comédie-Française will be transmitting its performances to moviegoers, beginning in October, with three productions presented in 300 cinemas in France, Belgium, and Switzerland. The broadcasts will subsequently be offered to the rest of the world in subtitled versions. (in French; Google Translate version here)