When Julia Cameron published “The Artist’s Way,” in 1991, she probably could not have foreseen exactly how the very idea of creativity would collide with the marketplace. “Creative” sits right above “innovation” and “disruption” in the glossary of terms that have been co-opted by corporate America and retooled to signify an increasingly nebulous set of qualities.
Category: AUDIENCE
Data: Here’s Who Engages With The Arts In The UK (And Why?)
“The report gives new insight into this group of consistent arts attenders and participants. They are more likely to be women (57%, compared with 47% of other respondents) in the upper socio-economic group (65% compared with 43%) and to be owner-occupiers (73% compared with 57%) who live in less deprived areas (36% compared with 25%). Most of them (86%) engage with the arts three or more times a year.”
The First Book To Win Both A Pulitzer And An Edgar Award – Does It Mean That Genre Fiction And Literary Fiction Are Finally Converging?
“When a novel does what The Sympathizer accomplished – i.e., something that’s never happened before in roughly 100 years worth of book-award-giving-outing – it’s worth asking why this has never happened before, and why it happened now.”
Cautionary Tale: What Happens When Your Dance Video Really Goes Viral
“I watched, fascinated, as it got picked up and spread by Huffington Post, BuzzFeed, Perez Hilton: 50 million views, 200 million, 300 million views on each site. Then it started getting posted by less famous sources, and I noticed my name was no longer on it, but advertisements were. I was soon contacted by a licensing company.”
How Can The Met Opera Fill All Its Empty Seats? Here Are Some Ideas
“Channeling their inner impresarios, critics and reporters for The New York Times engaged in a little operatic spitballing, throwing out ideas – including some that the Met is experimenting with and others it might find off the wall – that could help fill the house again.”
New Boss Of Scotland’s Most Historic Theatre Wants To Lose Its ‘Respectable’ Image
“David Greig, the Royal Lyceum’s artistic director, has vowed to wake the ‘sleeping giant’ of Edinburgh’s culture scene outwith the summer festivals by staging work in different venues and unusual spaces, as well as embracing different art forms at its home.”
This Week In Defining Audience
What are the boundaries in artist/audience relationships these days? Do you have a problem with inclusiveness if you can’t define what it is? Do we lose an essential part of the audience experience when movies go in-home? And what is to be learned about what audiences want from the big new insta-culture districts?
Report Debunks Some of The “Benefits” We Claim For The Arts
Although the report doesn’t pull its punches in exposing how few of the assumptions we make about the wider benefits of the arts are backed up by empirical evidence or the way policymakers have attempted to place a “cash value” on culture, it is far from being negative or cynical.
Buck A National Trend, Boston Arts Audiences Are Getting Younger, More Engaged. Why?
“At a time when orchestra audiences nationwide are growing smaller and grayer, nearly 30 percent of BSO concertgoers this season have been under the age of 40. And while ticket sales at nonprofit and regional theaters across the country have been falling for a decade, the American Repertory Theater (A.R.T.) and the Huntington Theatre Company have posted record single-ticket and subscription sales the past two seasons.”
Hulu May Become Your ‘Skinny Cable’ Provider
“The move would give Hulu another leg up in courting cost-conscious consumers and others who live in the 10 million homes in the U.S. without a pay-TV subscription.”