“Every theatregoer has an example of a play that changed their life to a greater or lesser extent. However, the real question I reckon theatres need to ask themselves is not whether what they do impacts on those who go to their shows but whether what goes on in their building really has a significant impact for those who have never stepped inside it?”
Category: AUDIENCE
Claim: Free Admission Doesn’t Bring In The Audiences You Think They Will
“Free admission days do not usually engage affordable access audiences. In fact, data suggest that free days often accomplish the very opposite of their intended purpose for many cultural organizations.”
How Do Music Stations Hang On In The Era Of Internet Radio?
“‘The thing that has helped KEXP and KCRW is we’re not traditional radio,’ said Jennifer Ferro, the president of KCRW. ‘We’re really building this tribe of people that are interested in music discovery and curious about the world.'”
The NYT Delivers Virtual Reality Glasses To Thousands Of Subscribers
“The Times says it is betting big on VR, not just following the pack to prove its technological prowess. The outlet aims to set itself apart from the competition, both in terms of quality and accessibility to its audience.”
Time For Theatres To Ask Hard Questions About Their Audiences
“It would be naive to think that seeing a play makes you a better person. If that was true then we critics who go to the theatre almost every night would be paragons of virtue.”
Report: Audiences For US Non-Profit Theatre Are Declining
Perhaps the most daunting finding was culled from 88 theaters that have shared numbers with TCG every year since 2005. That year their average attendance peaked at about 107,000. Since then there has been a fall-off of 8.7%, an average loss of about 9,000 theatergoers for each company over the nine years.
Next In Audience Development: Scans That See Inside Your Head
Brainsights is a Toronto company that specializes in scanning people’s brainwaves in order to see if they’re responding to companies’ messages and content, whether they’re emotionally engaged, and whether they’ll remember any of it.
Why Paris Used To Be Great (And Isn’t Now)
The Other Paris is both eulogy and paean to the matrixes of anarchy, creativity, crime, and serendipity that once gave shape to the City of Light. “The past, whatever its drawbacks, was wild,” Sante writes. “By contrast, the present is farmed.”
Why Lectures Are Important To Learning In The Humanities
“Absorbing a long, complex argument is hard work, requiring students to synthesize, organize and react as they listen. In our time, when any reading assignment longer than a Facebook post seems ponderous, students have little experience doing this.”
The Next Big Media Crisis – How Quality Gets Discovered
“People [in the industry] are starting to become more conscious of [the importance of discoverability]; there are still a lot of people who are not concerned because they don’t want to see the problem is coming or are too comfortable in the current system. But it’s something that’s coming at a fast speed, and we just need to focus on it and to handle it. It’s just a matter of time.”