“Fan site MuggleNet.com kicked off the Twitter trend #PotterItForward, encouraging users to write a message on a post-it note inside the novel at a local book store or library. Potterheads across the globe swiftly delivered, leaving heartfelt messages about what the series meant to them and how it affected their lives.”
Category: AUDIENCE
Opening Weekend Box Office Is Everything For A Movie (And Yet, A New Strategy Emerges)
“Obviously, the best-charting wide-release averages were Jurassic World and Avengers; if you’re adept at elementary-school math, you probably deduced as much. But where these per-screen numbers get truly interesting are the limited releases. Often, prestige and art-house distributors will launch their titles in fewer than ten theaters, usually in New York and Los Angeles; if they perform well, that can lead to larger rollouts that take advantage of momentum and high tidings.”
Reviving A Near-Dead Theatre Through Sharing The Burden Openly
“ARTshare works like this: For an $18 per month membership, people can see as many shows at the Southern as they like. The companies, which range from dance groups to theater and comedy, perform in repertory. Each gets a little money and technical support for shows.”
95-Degree Heat And Long Lines Don’t Keep Thousands Of People From The Broad’s Opening Day
“The private parties have been great, but this is the real deal.”
How Many People Need To Buy A Book To Make It A ‘Success’ In The U.S.?
“Three thousand’s not bad.”
You’re Way More Likely To At Least *Open* A Book You Bought If It Was Expensive
And much more ebook data, including: “Some books glue readers to the page with completion rates at 70 to 90 percent—well above the norm — whereas, for other books, it might be 20 to 40 percent. Readers are generally more likely to finish a plot-driven genre novel than they are a literary one.”
Study: There’s A Difference In The “Promiscuity” Of Audiences
“New research drawn from Audience Finder, based mainly on performing arts data, shows that the most highly engaged attenders, those who made six or more bookings per year, account for less than 12% of all bookers in the last three years. This select group is, however, responsible for making more than half (52%) of all the bookings made in the last three years. At the same time, 54% all those who have attended the arts in the last three years have only booked once. At 17.3% these one-time bookers are responsible for making less than a fifth of all bookings made during that time.”
Study: Participation In The Arts Driven By Education, Not Class
“Sociologist Aaron Reeves of the University of Oxford reports most forms of arts participation are strongly correlated not with class, but rather with education. To his surprise, he found that in a large sample of the English population, those with higher incomes were actually less likely to be active participants in the arts.”
Report: Public’s View Of The Future Of Public Libraries Is Sharply Divided
“The data paint a complex portrait of disruption and aspiration. There are relatively active constituents who hope libraries will maintain valuable legacy functions such as lending printed books. At the same time, there are those who support the idea that libraries should adapt to a world where more and more information lives in digital form, accessible anytime and anywhere.”
Survey: UK Theatre-Goers Reveal What Influences Them To Go (Or Not) To The Theatre
“Almost a quarter of those surveyed said that cast members were the biggest influence on a decision to go to a show, while 17% said the show’s creative team was most important. More than 80% of theatregoers said that costly tickets prevented them from attending the theatre more, while the second biggest barrier, location, was only mentioned by a third of respondents.”