“Customers were asked to book tickets in advance – so we still captured their data – but they did not pay until after the show. There was no obligation to pay anything, entirely removing their financial risk. … Six months on, I’m pleased to say it has been a huge success, with some startling results.”
Category: AUDIENCE
Are The Arts Dying Because Of Indifference?
“For while the fine arts can survive a hostile or ignorant public, or even a fanatically prudish one, they cannot long survive an indifferent one. And that is the nature of the present Western response to art, visual and otherwise: indifference.”
The New Concert Companion Is An App
“Before the music begins, app users can read background information about the piece. When the music starts, a sequence of brief annotations begins, cued by an operator in the hall who follows the musical score. The annotations alert listeners to when an important theme in the work is coming up, for example, or describe important subtexts to the music.”
Crowdfunding To Recreate An Old TV Show As A Live Experience Smashes Its Funding Goals
The live immersive project has now raised more than £600,000 from close to 4,500 people in just 16 days, after reaching its £500,000 target last week. Money from fans just keeps on coming on the Indiegogo page, meaning “two extra games will be added to each zone”.
How Much Should A Theatre Worry About Offending An Audience?
“Instead of censoring or sanitizing content that “might offend,” theatres should look at such works as opportunities to engage their audiences in critical public discourse about important issues in the play, because if we approach theatre as something that should be feared or approached cautiously, then we’ve robbed it of it’s power before the actors have even said a word.”
Docents Gone Wild
“More arts-loving baby boomers – educated, experienced and recently retired – are hustling to become museum tour guides. … [Yet] behind closed doors some museum staffers are growing impatient with docents flouting their supervisors, misstating facts, touching the art, and other infractions.”
How Do You Merge Analog Theatre With Digital Attention? Goodman Theatre Experiments
“I want to find new ways to break down the walls of the theater and have conversations with audiences, to engage in conversations about change in Chicago.”
Ask An Audience To Interact With Actors Differently And You Might Get More Than You Asked For
“What happens when you remove the typical social contract of the theatre seat? We invited the audience to walk in our oppressive world and they wanted to change it. The audience’s acts of touching and speaking, grabbing and yelling were both revelatory and deeply disturbing. Were they assholes or heroes?”
Can You Consciously Design A Metaphor To Change Someone’s Mind?
“I’m here to tell you that they can, and are. … They aren’t supposed to make someone remark: ‘That’s beautiful.’ They’re meant to make someone realise that they’ve only been looking at one side of a thing.” Michael Erard (“For five years I worked full-time as a metaphor designer at the FrameWorks Institute, a think tank in Washington, DC … I continue to shape and test metaphors for private-sector clients and others”) explains how it’s done.
James Joyce Fascinates The Chinese
“These days, if you ask about James Joyce – or ‘Zhanmusi Qiaoyisi’, as his name is transliterated in Chinese pinyin – in a Chinese bookshop you will be led to shelves lined with relevant volumes. The vast five-floor Xinhua bookshop on Wangfujing, a crowded shopping avenue just round the corner from Tiananmen Square, currently stocks no fewer than four different editions of Ulysses.”