Category: AUDIENCE

Study: How Horse-Race Election Coverage Polarizes

“While researching Reporting Elections, we found that TV viewers are likely to see more policy coverage in countries with public service broadcasters. But even then, the overwhelming conclusion from looking at dozens of studies examining the nature of election coverage is that ‘who is going to win’? is a more compelling question than ‘what will they actually do when they win’?” – The Conversation

Back To The Museum – But Alas It Had Lost Its Charm

Phil Kennicott: “I had thought I might escape the outside world for a few hours, shut out the chaos and crisis. But in room after room, the vast majority of the objects were mute and meaningless, and only those that somehow referenced other periods of crisis spoke with clarity. I had entirely lost my ability to experience art as escape.”- Washington Post

How Online Theatre And Its Audience Are Changing Each Other

“Our great crisis, the coronavirus, forces us to watch plays alone, in the crannies of our homes, instead of drawing us into proximity with strangers. Our current government, unlike that led by Franklin Roosevelt, doesn’t see a connection between economic privation, social estrangement, and the kind of nourishment that can come only through an encounter with art — and has no sense of responsibility to encourage the flourishing of art and public life. And so, in a very real way, each of us is on her own. The work of playwriting, acting, and theatrical production today might be to reintroduce us to one another, one at a time.” – The New Yorker

What Small Movie Theatres Discovered After They Reopened

“When we opened in June I had the No. 7 theater in the country. I thought that was cool.” Yet in subsequent weeks, attendance wasn’t enough to justify keeping the lights on. After just a few weeks back in business, Chris Johnson had to make what he refers to as a “heartbreaking” decision: He closed down his theaters. He doesn’t know, realistically, when he’ll be able to welcome customers again. “We found there was a core audience who came out right away and was very excited, but those were the only ones who came out,” he said. – Variety

NPR Wants To Broaden Its Audience. What Could It Learn From The BBC?

“The BBC eventually had to succumb to the public’s demands to hear what it wanted, not what [BBC founder John] Reith wanted them to hear. … In the United States, public radio never attracted an audience near as diverse as NPR’s founding purposes hoped. Public radio sincerely welcomed all, but those who chose to listen represented such a narrow type that ‘NPR listener’ became a meaningful term.” – Current

Why Spotify Has Successful Artists Named ‘White Noise Baby Sleep’ And ‘Jazz Therapy For Cats’

“You’ve probably never heard of them, but Relaxing Music Therapy has had a pretty damn successful music career. At least, on Spotify. This ‘artist’ has more than 500,000 monthly listeners on the platform, all thanks to One Simple Trick: optimizing their name to show up prominently in Spotify’s search results.” – OneZero