Why have so many managers bought into the idea that success is mostly a branding issue? “From dry academic papers to self-help blockbusters, the literature of the branding guru is notable not for clarity or coherence, but for a tendency to lapse into a form of post-modern patois – a managerial gibberish that has infected everything from psychometric profiling and ‘third way’ political discourse to the pseudo-intellectual ‘mission statements’ of conceptual art.”
Category: ideas
A Whole New Experience In TV
“TV over Internet protocol – IPTV – will transform couch-cruising into an on-demand experience. Instead of broadcasting every channel continuously, service providers plan to transmit them only to subscribers who request them. In effect, every channel will be streamed on demand. This will free up huge amounts of bandwidth for hi-def TV and high-speed broadband. Add IP and you get interactive services like caller ID on your TV. And the system will be able to track viewing habits as effectively as Amazon tracks its customers, so ads will be targeted with scary precision. Put it all together and you’ve got television that’s as intensely personalized as 20th-century broadcasting was generic.”
Hipper Than Thou
“The origin of hip (and its partner, hep; the words are related) is, unsatisfyingly, unknown. The term first appeared at the turn of the 20th century, and quickly became widespread. Its meaning at this early point was “aware; in the know,” and it was not widely used by African-Americans. It wasn’t until the late 1930s and early 1940s, during the jive era, that the modern senses—”sophisticated; currently fashionable; fully up-to-date”—arose.”
Why Some People Are Left-Handed
“The orthodox view of human handedness is that it is connected to the bilateral specialisation of the brain that has concentrated language-processing functions on the left side of that organ. Because, long ago in the evolutionary past, an ancestor of humans (and all other vertebrate animals) underwent a contortion that twisted its head around 180° relative to its body, the left side of the brain controls the right side of the body, and vice versa. In humans, the left brain (and thus the right body) is usually dominant.” But why are some people still left-handed? The reason may have to do with fighting ability…
Hit ‘Em Square In Their iPods
From RSS feeds to podcasting, portable content on demand seems to be the newest wave of the information revolution, and AJ Blogger Andrew Taylor sees serious potential for arts organizations willing to step up to the technological plate. “Imagine a community-wide Podcasting site, where arts organizations could post audio interviews and discussions relating to their coming performances. Imagine a whole new branch of public-broadcasting-like content, that doesn’t rely on the narrow and jam-packed broadcast frequencies.”
Brain To Computer: Go Left
Scientists have found that it is possible to control a computer by thinking. “Brain activity produces electrical signals that can be read by electrodes. Complex algorithms then translate those signals into instructions to direct the computer. Such brain activity does not require the use of any nerves or muscles, so people with stroke or spinal cord injuries could use the cap effectively.”
What Does It Take To Be Creative?
“Almost all of the research in this field shows that anyone with normal intelligence is capable of doing some degree of creative work. Creativity depends on a number of things: experience, including knowledge and technical skills; talent; an ability to think in new ways; and the capacity to push through uncreative dry spells. Intrinsic motivation — people who are turned on by their work often work creatively — is especially critical.”
Do Computers Stunt Education?
A new study reports that students who were heavy users of computers did worse in school than those who were not. “From a sample of 175,000 15-year-old students in 31 countries, researchers at the University of Munich announced in November that performance in math and reading had suffered significantly among students who have more than one computer at home. And while students seemed to benefit from limited use of computers at school, those who used them several times per week at school saw their academic performance decline significantly as well.”
The Perils Of Electronic Libraries
With tight budgets for college libraries, does it make sense any more for schools to buy expensive books? Why not outsource and subscribe to electronic libraries? “Having a fully outsourced, electronic library would mean giving up control of the information available on your campus, and allowing lawyers, accountants, and vendors’ content specialists to make decisions about access to published research — much like HMO clerks deciding what medical care your doctor can provide. Can innovation and excellence flourish in that kind of environment? That is one of the questions that keep librarians awake at night, but it is a large question.”
Musicians: What We Think About File-Sharing
A first-ever study of attitudes towards file-sharing records what musicians think about the issue: “Among the findings: artists are divided but on the whole not deeply concerned about online file-sharing. Only about half thought that sharing unauthorized copies of music and movies online should be illegal, for instance. And makers of file-sharing software like Kazaa and Grokster may be unnerved to learn that nearly two-thirds said such services should be held responsible for illegal file-swapping; only 15 percent held individual users responsible.”