Why Is Narrative Powerful Enough To Change Minds And Even Politics? It Rewires Our Brains

“For thousands of years, we’ve known intuitively that stories alter our thinking and, in turn, the way we engage with the world. But only recently has research begun to shed light on how this transformation takes place from inside. Using modern technology like functional MRI scanning, scientists are tackling age-old questions: What kind of effect do powerful narratives really have on our brains? And how might a story-inspired perspective translate into behavioural change?”