“Selling films threatens to become even more direct and personal with the interactive poster. An American company, Thinking Pictures, is developing posters that interact with patrons as they walk past. They would even match their taste in films, registered on smart cards in return for discounts, with trailers and screening times.”
Tag: 01.14.03
Adfotainment – Did You Not Expect It Would Come To This?
As consumers are increasingly finding ways to rocket past commercials, TV “advertisers are demanding to have their products and brands integrated into shows, to be part of successful entertainment rather than just to sit disconnected alongside it.” Major networks are happy to oblige. “They approach the advertisers just as often as they are approached.”
National Book Critics Circle Awards Nominations
This year’s shortlist for the National Book Critics Circle Awards is announced. “Reversing the usual trend, the critics’ picks were better known than the National Book Awards, which are voted by fellow writers and were awarded in November.”
If You Want To Win A Grammy The First Step Is Yours
Chad Hugo and Pharrell Williams, the songwriting and producing team known around the world as the Neptunes, were considered shoo-ins for a Grammy nomination for producer of the year, non-Classical category. But when the nominations were announced, industry insders were shocked their names were not on the list. What happened? They forgot to enter…
Duke Versus Gallery
London’s National Gallery and the Duke of Northumberland are disputing a Raphael painting the Duke’s family loaned the museum and now wants to sell. “The Madonna of the Pinks has been on loan to the National Gallery for 10 years, and the gallery said it had a deal with the previous duke that would have given it first option on the painting. But the duke said neither side has evidence of such an agreement. He was also angered by stories saying proceeds of the sale would go towards a garden renovation, and that the painting had been hanging forgotten in a dusty corridor until a National Gallery expert spotted it.”