American culture is everywhere. But why? Why would the world be interested in globalized American culture? “Due to its multi-ethnic and multi-cultural composition, especially in the formative years of modern entertainment culture around 1900, American popular culture was faced with the challenge of a market that anticipated the present global market on a smaller scale. This led to the development of broadly comprehensible, non-verbal forms of performance, relying preferably on visual and auditory forms of expression. Before Americanization of other societies could occur, American culture itself had to be ‘Americanized’.”